Founded by Parisian bio-chemist Marcel Contier in 1947, La Biosthetique was born from the passion to create hair and beauty products from natural pure ingredients which work in harmony with our own bio-chemistry. With our heart and soul in Paris and our state-of-the-art laboratories in Germany, La Biosthetique blends luxury Parisian service with German technology for the most effective, exquisite and exclusive products in the hair and beauty industry. Our Total Beauty Concept is available through professional boutique salons and spas which offer 5-star service and care in the areas of Professional Colour, Hair Care, Skin Care, and Make Up. 



Pure & Prescriptive

From production to consultation, we obsess over how each product arrives in your hands from our own laboratories.

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Colour with Care

The most lasting, versatile colour system for rich, healthy coloured hair. Look natural, feel beautiful.

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The salon Experience

5-star service and treatment rituals that make your visit to the salon an unforgettable experience.

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The salon visit is a journey, not a destination.

La Biosthetique salons around the world share a view that salons should be temples of beauty. From Zurich to Christchurch, La Biosthetique provides truly salon-only products that impart a luxury, boutique experience for their guests. 

a 70 year legacy

Family owned and run